Electronic Books

Total Books: 1 - 2 /2
Antecedents of Venture Firms¿ Internationalization

With the continuing dispersion of the global digital network and performance improvements of information and communication ...

Lee mas
Transgenerational Marketing : Evolution, Expansion, and Experience / Rajagopal

Examines the evolution of marketing scholarship over generations from Marketing 1.0 to 4.0. It argues that most firms look ...

Lee mas
Total Books: 1 - 2 /2